Today the British Airways London Eye announces Fujifilm as sole sponsor of its online photography competition currently running as part of its 25 millionth visitor celebrations.

As well as supporting the exhibition, Fujifilm will become an integral part of the entire campaign, sitting on the judging panel and providing prizes of FinePix A800 cameras to 11 regional winners and the class-leading FinePix S6500fd to the overall winner.

In addition, the "Fujifilm Young Photographer Award" will recognise the best photo from an entrant under 16 years of age. The winner of this category will be awarded a FinePix S5700 digital camera, the latest in Fujifilm’s range of SLR-style super-zoom cameras.

The overall winner will also see their photo on permanent display at the British Airways London Eye ticket office, inside County Hall and receive a year-long pass to all Tussauds Group attractions.

Visitors can upload their photos at www.londoneye.com/photography.

The competition is open for entries until 15 April 2007. The exhibition will run from 23 April to 9 May 2007.