Following the launch of its latest HD Camcorder, Sony has launched a range of HD focused memory cards that will allow one hour of video taken by a Memory Stick HD Handycam in SP mode to be transferred to PC in approximately 2 minutes.

The new Sony Memory Stick PRO-HG product line-up, to be available to consumers in August 2007, is yet another variant of the company's flash bashed storage and promises to meet the stringent demands of end users using digital entertainment equipments.

The new media comes in "Duo" size and will be available in 1GB, 2GB and 4GB capacities.

Offering 30MB/s Read/Write speed (240Mbps), it allows large amount of data to be quickly transferred, as well as the real-time recording of high-resolution video and still images.

Sony say the Memory Stick PRO-HG Duo is ideal for Digital SLR, high-end digital camera, or digital video camera users who need to handle large capacity data.

Memory Stick PRO-HG Duo media are fully backward compatible with Memory Stick PRO host devices, and will also allow the user to achieve Read/Write speeds of 13MB/s (104Mbps) with conventional Memory Stick PRO compatible devices.